Brooklyn-Based Art Collective MSCHF Is at It Again, This Time With Cartoonishly Oversized Red Boots

On February 16, MSCHF is dropping its latest provocation. It's already stomped all over social media.

MSCHF's Big Red Boots via Instagram account @hartcopy.

Two decades after Crocs rejected leather, laces, and social norms, another ethyl vinyl acetate concoction is grabbing mass attention—Big Red Boots.

The shoe from the provocateurs at the Brooklyn-based MSCHF collective—most recently notorious for ATM Leaderboard (2022) at Art Basel Miami Beach, which publicly displayed the bank balance of all who dared use it—is precisely as described. They are cartoonishly oversized, tomato red, and (somewhat) suitable for wearing on one’s feet. Since images of the boots leaked on February 7, they’ve tramped all over social media with considerable help from celebrity boosters.

Janelle Monáe shot some hoops in them, Rich the Kid donned them to Drake’s Super Bowl party, Wisdom Kaye modeled them to the eyes of 5.2 million on TikTok. Suddenly, even before dropping February 16 on MSCHF’s website and dedicated app at $350 a pair, MSCHF seemed to have scored another viral moment. And MSCHF doesn’t even consider itself a company, but a group or collective that occasionally releases products.

Questions of comfort, practicality, and durability have been absent. The internet wants to know which cartoon figure MSCHF is referencing. Astro Boy? Papa Smurf? Dora the Explorer’s monkey companion Boot? The answer may well be all of the above.

MSCHF, for its part, is highlighting the flow of virtual aesthetics into real life. As people become increasingly exposed and attracted to virtual commodities online, unreality comes to be expected, MSCHF wrote. The boots of celebrated cartoon characters were conceived not with realism in mind, but to be quick to draw and instantly recognizable. Hence MSCHF’s tagline, Cartoon Boots for a 3D World.

“These shoe shapes become genericized in the audience’s memory, and all fulfill the same purpose: to instantly convey the idea of ‘boot,’” said MSCHF in its product description. “It’s a footwear design truism that the shape of a shoe is not the shape of a foot. Big red boots are really not shaped like feet, but they are extremely shaped like boots.”

As MSCHF alludes to, the norms—or the Overton Window, as the collective calls it—of the fashion world may be moving towards the unreal. In the wake of Harry Styles’s Grammy Awards clown suit and Loewe releasing Minnie Mouse stilettos, some are claiming fashion is entering an era of silliness. If so, MSCHF is primed to succeed.

 

More Trending Stories:

The Sagrada Familia Will Finally Be Completed in 2026. The Last Challenge? Demolishing the Homes of Some 3,000 Local Residents

Superstar Painter Peter Doig Has Parted Ways With His Longtime Gallery Michael Werner After 23 Years

Ronald Lauder Has Agreed to Restitute—and Repurchase—a Disputed Gustav Klimt Painting in His Collection

The Brauer Museum Is Under Fire for a $20 Million Deaccessioning Scheme Its Founding Director Deems ‘Utterly Disgraceful’

Here’s Your Go-To Guide to All the Fairs Taking Place Over Frieze Week in Los Angeles

Art Industry News: The Met Recategorizes Three Painters as Ukrainian Amid Russian Invasion Tensions + Other Stories

What I Buy and Why: Fintech Executive Nick Themelis on His Quest for Emerging Artists and the Keith Haring That Started His Collection

Art Industry News: A New Documentary Suggests Diego Rivera Helped Frida Kahlo to End Her Life + Other Stories

An Amateur Metal Detectorist in the U.K. Has Struck History-Lover’s Gold: A 16th-Century Pendant With Links to King Henry VIII


Follow Artnet News on Facebook:


Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.
Subscribe or log in to read the rest of this content.

You are currently logged into this Artnet News Pro account on another device. Please log off from any other devices, and then reload this page continue. To find out if you are eligible for an Artnet News Pro group subscription, please contact [email protected]. Standard subscriptions can be purchased on the subscription page.

Log In