Auction house Christie’s and fashion brand Gucci are collaborating on a new digital auction featuring eight generative artists who have created work for the brand.

Bidding on the works in “Parallel Universes: From Future Frequencies to Gucci Cosmos” runs until November 28 on Gucci Art Space, the brand’s online gallery, which was launched in 2022. The participating artists are Alexis Andre, Alexis Christodoulou, Amy Goodchild, Harvey Rayner, Jacqui Kenny, JoAnn, Melissa Wiederrecht, and Thomas Lin Pedersen.

“Parallel Universes: From Future Frequencies to Gucci Cosmos.” Photo courtesy of Gucci and Christie’s.

The auction comes as a follow-up to Future Frequencies: Explorations in Generative Art and Fashion, which took place over the summer alongside Christie’s Art+Tech Summit. It is a fascinating time for the brand as it makes strides to look to the future as well as explore its heritage and further its imprint in the art world.

Gucci’s creative director Sabato De Sarno debuted his new sleek vision in September and the Es Devlin-designed traveling brand retrospective “Gucci Cosmos” is now in London.

At publishing time, works are priced at a range from 0.5 ETH (about $1,030) for a work by Goodchild that explores “the power of unisex fashion as championed by Gucci” to 4.0 ETH (about $8,250) for a work by JoAnn that depicts a surrealist multi-decker bus and is described as “carrying simple pleasures of life in the evening ride.”

Also tagged at 4.0 ETH is Alexis Christodoulou’s The Mysteries of Nature and Art, a digital animation showing the view out of a train window with wild horses running alongside. “The digital artwork, inspired by zoetropes, merges tradition with modernity, encapsulating the essence of Gucci in a seamless fusion of art and fashion,” according to the artwork description.

Alexis Andre, Birth, courtesy Gucci and Christie’s.

Alexis Christodoulou, The Mysteries of Nature and Art, courtesy Gucci and Christie’s.

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