The spring season of New York art fairs just got busier. Nick Korniloff and the ownership team behind Art Miami and other major fairs, announced a new fair for New York. The inaugural CONTEXT NY contemporary art fair will take place next spring (March 5–8). The fair’s presenting sponsor and venue is Pier 36, located on the East River at 299 South Street.

Julian Navarro, director of CONTEXT Art Miami, will direct and lead the fair. According to a statement, CONTEXT NY will provide collectors with “a leading alternative fair to acquire important works of contemporary art concurrent with the traditional ADAA’s the Art Show and the Armory Show.”

CONTEXT NY’s open atmosphere will “create meaningful dialogue between artists, galleries, and collectors while providing the ultimate platform for the presentation of mid-career, emergent, and cutting-edge talent by emerging and established galleries,” according to the release.

“We look forward to establishing CONTEXT NY within the collector community,” said Navarro, “as well as continuing to work with our existing galleries, artists, curators, local institutions, foundations and art professionals during this inagural fair.”

The fair will utilize Pier 36’s entire 70,000-square-foot exhibition hall, VIP mezzanine, and 15,000-square-foot outdoor waterfront deck with views of the East River and Brooklyn. The venue also has 40,000 square feet of dedicated on-site parking.

Korniloff, the executive vice president of Art Miami, called it “one of the best venues in NYC,” noting that “it offers the perfect infrastructure and state-of-the-art amenities.” The VIP private preview will take place on March 5, before the fair opens to the general public.